I have heard that once movies are being made about a trendy genre, it is on a downward spiral in the book world. Use the word 'vampire' at a writing conference or in front of some authors and you may see wincing and an eye roll or two. The Young Adult market is flooded, dystopian is overdone, and vampires are so eight years ago. Right now it's about edgy women's contemporary literature and witches. Which may or may not change at any given time. Without notice.
I am not an expert on publishing, but I know the vampire books I enjoy have been published over the years - not just in a five year frenzy period. It seems to me that during a popular upswing, more books are accepted by publishers because the genre is making money. When a genre starts to calm down, novels aren't completely locked out of the market because they contain the subject matter, but it becomes more difficult to publish a story. It's simple economics. When demand is lower than supply, the amount of product in the supply chain has to drop. Production doesn't stop, but there is a shift in quality as consumers realize they have more to choose from and can be picky. In order to succeed in a flooded market, authors need to put in more effort and produce a quality piece. Maybe that isn't a bad thing.
It is easy to find reasons to be discouraged and stop writing. There are more books on the market every day and the chances of success are daunting. The stories drive me to keep going. The words flow when I let the story take me where it will, and the story hasn't led me to a cozy little cafe on a scenic hillside. My mother would love me to write a romance in Provence, but it just doesn't work on paper. I will welcome critique and work to improve my craft, but I won't apologize if a vampire happens to appear. I know that if the concept is strong enough, there is still a chance. If you have a killer concept and great character development, you should write that dystopian story!
Have you considered changing major elements or setting aside a novel due to popular opinion?
Freelance writer and Dark urban fantasy author featuring vampires with bite.